CATEGORIES
There are numerous changes in this year's category list, some categories are completely new and others have been separated for clarity. Please take time to carefully review the category list and don't hesitate to contact The Ad Club with any questions.
Consumer Magazine Single Page or Smaller
- Single magazine ads, any size, appearing in general consumer magazines.
Consumer Magazine Single Page Campaign
- At least 3, but no more than 5, single magazine ads, in any size, appearing in general consumer magazines.
Consumer Magazine Spread
- Magazine ads, spread size, appearing in general consumer magazines. (Continuous-page advertisements are to be submitted in this category if the advertiser is identified on only one portion of the ad.)
Consumer Magazine Spread Campaign
- At least 3, but no more than 5, magazine ads, spread size, appearing in general consumer magazines. (Continuous-page advertisements are to be submitted in this category if the advertiser is identified on only one portion of the ad.)
Newspaper
- Single ads, any size. (Ads from Sunday supplements are to be entered in the Consumer Magazines category.)
Newspaper Campaign
- At least 3, but no more than 5, single ads, any size. (Ads from Sunday supplements are to be entered in the Consumer Magazines category.)
Business-to-Business Single Entry
- Creative messaging designed and placed to reach a business. For example, business and industrial products and services aimed at retailers, distributors, brokers, dealers, jobbers, advertising agencies, etc. [All Media]
Business-to-Business Campaign
- At least 3, but no more than 5, creative messages, designed and placed to reach a business. For example, business and industrial products and services aimed at retailers, distributors, brokers, dealers, jobbers, advertising agencies, etc. [All Media]
Advertising Communications Single Entry
- Creative messaging, developed by advertising or marketing agencies, in-house agencies, design studios, interactive firms, technical/production studios, and media suppliers of any size to promote (or recruit for) themselves or trade associations, such as The Ad Club. [All Media]
Advertising Communications Campaigns
- At least 3, but no more than 5, creative executions, developed by advertising or marketing agencies, in-house agencies, design studios, interactive firms, technical/production studios, media suppliers of any size, to promote (or recruit for) themselves or trade associations, such as The Ad Club. [All Media]
Out-of-Home
- Printed or digital outdoor, transit & posters. Individual billboards, 2-sheets, car cards, TDI posters, bumper stickers or advertising posters.
Out-of-Home Campaign
- At least 3 but no more than 5 pieces of printed or digital outdoor, transit & posters: billboards, 2-sheets, car cards, TDI posters, bumper stickers or advertising posters.
Public Service Single Entry
- Creative executions produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image. [All Media Except Paid Broadcast]
Public Service Campaign
- At least 3, but no more than 5 creative executions produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image. [All Media Except Paid Broadcast. See Direct Response Broadcast]
Direct Response Single Entry
- Creative message designed to solicit a direct, measurable response (inquiry, order) from consumers or businesses. [All Media Except Paid Broadcast, including E-Mail]
Direct Response Campaign
- At least 3, but no more than 5 of the following: flat letters, postcards, self-mailers etc. mailed under any class permit. Must solicit a direct, measurable response (inquiry, order) from consumers or businesses. [All Media Except Paid Broadcast, including E-Mail]
Advertising for Clients with Media Budget Less Than $20,000 - Single
- Any creative execution produced for a client who spent less than $20,000 per year in media. [All Media.]
Advertising for Clients with Media Budget Less Than $20,000 -Campaign
- At least 3, but no more than 5 creative executions produced for a client who spent less than $20,000 per year in media. [All Media.]
Logo
- Single entry of a logo for any company, including non-profit organization.
Identity System
- At least 3, but no more than 5 samples of the logo execution, such as letterhead, envelope, business card, animation, flash execution, out of home, etc. for any company, including non-profit organizations.
Company Literature Single Entry
- Single entry of a brochure, sales kit, booklet or catalog for any audience, or company.
Company Literature Campaign
- A 3 - 5 piece campaign comprised of brochures, sales kits, booklets or catalogs for any audience, or company.
Annual Reports
- Annual report, in any medium, for a company, including non-profit organizations.
Packaging & Point-of-Purchase Single Entry
- Physical creative messaging designed to stimulate on-site purchase. For example, packaging, label, shopping bag, in-store signage, counter card, aisle display, 3-dimensional, digital, or free-standing display for any audience.
Packaging & Point-of-Purchase Campaign
- 3 - 5 creative executions designed to stimulate on-site purchase. For example, packaging, label, shopping bag, in-store signage, counter card, aisle display, 3-dimensional or free-standing display for any audience.
Posters Single Entry
Posters Campaign
- At least 3 but no more than 5 pieces with a creatively related concept.
Radio
- Individual commercials promoting consumer or business products or services.
Radio Campaign
- At least 3, but no more than 5, individual commercials promoting consumer or business products or services.
Direct Response Broadcast Single Entry
- Television or radio commercials specifically designed to generate inquiries or orders. Spots must encourage the audience to respond immediately, either through a toll-free number or website that is central to the presentation.
Direct Response Broadcast Campaign
- A least 3 but no more than 5 television or radio commercials specifically designed to generate inquiries or orders. Spots must encourage the audience to respond immediately, either through a toll-free number or website that is central to the presentation.
Public Service Broadcast Single Entry
- Television or radio spots, produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image.
Public Service Broadcast Campaign
- At least 3 but no more than 5 television or radio spots, produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image.
Television - National
- Individual commercials promoting any product or service, either corporate or retail. TV that runs in national spot markets is considered national TV.
Television - National Campaign
- At least 3, but no more than 5, individual commercials promoting any product or service. TV that runs in national spot markets is considered national TV.
Television-Regional
- Individual commercials promoting any regional product or service that are produced and aired solely for regional promotion (note: this doesn't include regional tagging on otherwise national spots).
Television-Regional Campaign
- At least 3, but no more than 5, individual commercials promoting any regional product or service, that are produced and aired solely for regional promotion (note: this doesn't include regional tagging on otherwise national spots).
Television - Under $50,000 Production Budget - Single Entry
- Individual commercials promoting any product or service, where the client's production budget was under $50,000.
Television - Under $50,000 Production Budget Campaign
- At least 3, but no more than 5, individual commercials promoting any product or service, where the client's production budget was under $50,000.
Banners Single Entry
Banners Campaigns
- At least 3, but no more than 5, web banners of any size.
Banners - Rich Media Single Entry
- Rich Media Banners, interstitials and superstitials, any size media unit, that use rich media (Flash, rollover/click-to-expand technologies, video, etc.) to encourage interaction.
Banners - Rich Media Campaign
- At least 3 but no more than 5 Rich Media Banners, interstitials and superstitials, any size media unit, that use rich media (Flash, rollover/click-to-expand technologies, video, etc.) to encourage interaction.
Websites Traditional
- Sites created for clients with the primary purpose of supplying information about the client to the user, completing sales transaction for the client's goods or services, either self-promotion (agency or individual), artistic expression or entertainment or for clients with the primary purpose of advertising. Advertising sites may be an extension of an offline advertising campaign and should link to/from a client' s corporate or e-commerce site. Submissions must be in the form of live URLs.
Blog
- Sites created for clients or individuals with the primary purpose of supplying information about the client to the user, in blog format Submissions must be in the form of live URLs.
Website Microsite
- Microsites (or minisites) created for clients with the primary purpose of supplying in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology. Advertising sites may be an extension of an offline advertising campaign and should link to/from a client' s corporate or e-commerce site. Submissions must be in the form of live URLs.
Student Single
- Entry Work in any media. All work submitted in these categories must be speculative. All students still enrolled in college are eligible, as are students of The Ad Club classes, even those students employed by an agency. Work in the Student category is ineligible to enter work in any non-Student category, and vice versa.
Student Campaign
- At least 3, no more than 5, pieces of work in any media. All students still enrolled in college are eligible, as are students of The Ad Club classes, even those students employed by an agency. Work in the Student category is ineligible to enter work in any non-Student category, and vice versa.
Unconventional Format
- This category is specifically designed for "big idea" branding projects and formats that don't necessarily fit into other categories. Entries in this category must be larger brand ideas that go beyond traditional advertising (i.e., something that will take the judges by surprise).
Integrated Campaigns
- Campaigns involving multiple formats (i.e., print, television, interactive, viral, video, social, radio, etc.) that fall under a singular, cohesive brand message promoting any one company, product or service, including public service. Submissions must be a cohesive integrated idea across various formats. [A video explaining the integrated program is highly recommended. No agency information can be disclosed.]
New: Mobile Single Entry
- Creative execution developed exclusively to run on mobile media. [All formats, excluding mobile applications. See Mobile Applications Category]
New: Mobile Campaigns
- 3 - 5 creative executions developed exclusively to run on mobile media. [All formats, excluding mobile applications. See Mobile Applications Category]
New: Mobile Application Single Entry
- Interactive applications developed specifically for mobile media.
New: Mobile Application Campaign
- 3 - 5 Interactive applications developed specifically for mobile media across the same creative campaign.
New: Viral
- Individual entries that use pre-existing social networks to produce increased brand awareness and/or achieve other marketing objectives through self-replicating viral processes. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, word of mouth or even text messages.
New: Social Media
- Social Media programs, comprised of 3 - 5 creative executions, designed to create an experience and engage with online communities to generate exposure, opportunity and sales. Common social media marketing tools include Twitter, LinkedIn, Facebook, YouTube, etc.
New: Experiential
- Any physical environment, space or experience that connects the brand with the consumer.
New: Personal Branding Single Entry
- Self promotion materials in any media for an individual or freelance professional
New: Personal Branding Campaign
- At least 3, but no more than 5 self promotion creative executions in any media for an individual or freelance professional
New: Online Video Single Entry
- This category is for videos produced exclusively for online media. [Paid Broadcast executions not applicable]
New: Online Video Campaign Entry
- A campaign comprised of at least 3, but no more than 5, videos produced exclusively for online media. [Paid Broadcast executions not applicable]
New: Innovative Use of Media Single Entry
- This category is for entries that use media vehicles in a new or exciting way to execute their message. In this category the medium is very much part of the creative. Entries must use media vehicles in a new or exciting way to execute their message. [For example, the Nike billboard that allowed consumers to customize shoes and order from the billboard directly]
New: Innovative Use of Media Campaign
- At least 3, but no more than 5 pieces, that use media vehicles in a new or exciting way to execute their message. In this category the medium is very much part of the creative. Entries must use media vehicles in a new or exciting way to execute their message. [For example, the Nike billboard that allowed consumers to customize shoes and order from the billboard directly]
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