MATERIAL - REQUIREMENTS

Detailed requirements for each category are detailed below. Please review them carefully. This year you can upload all your digital files along with your entry submissions. Detailed tech specs for each file type are provided here. In addition to uploading files to the online system, you will also be required to send in hard copies of your work in certain categories

Hard Copy Requirements:

TELEVISION/VIDEO BROADCAST:

Please send in hard copies on HD Cam for anything in high definition or DigiBeta for anything standard definition.

Each single television entry (no more than 120 seconds in length) should be submitted on a separate tape with bars at the beginning of the spot, NO SLATES.

Each television campaign entry (at least 3 but no more than 5 spots) should be submitted on a separate tape with bars at the beginning of the spots and 3-5 seconds between spots with cue markings for each spot, NO SLATES.

Please tape a copy of the Entry Form to each video package. (The entry form can be printed directly form the online entry system)

PRINT:

We need ONE reprint of each entry.

Remember, campaigns contain at least 3 but no more than 5 pieces. Hinge campaign entries together with tape.

Affix a copy of the Entry Form to the back of ALL reprints. (The entry form can be printed directly from the online entry system.)

OTHER PRINTED MATERIALS (BROCHURES, IDENTITY SYSTEMS, BOOKS, DIRECT MAIL, ETC.)

We need one example of each entry. Tape an Entry Form to the back of each entry. In the case of a two-sided entry, multi-paged booklet, catalog or brochure, place your examples in a manila envelope with the Entry Form taped on the outside.(The entry form can be printed directly form the online entry system )

Send all hard-copies to:

  • The Ad Club
  • Attn: Hatch Awards
  • 9 Hamilton Place
  • 2nd Floor
  • Boston, MA 02108

Detailed Material Requirements for each Category

  1. Consumer Magazine Single Page or Smaller

    • Single magazine ads, any size, appearing in general consumer magazines.
      • Hard Copy: Required for all entries. Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Online: Submit a high-res version of your entry for the book, as well as a low-res version for judging.
        • 1 x zip file (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 1 x jpg file (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  2. Consumer Magazine Single Page Campaign

    • At least 3, but no more than 5, single magazine ads, in any size, appearing in general consumer magazines.
      • Hard Copy: Required for all entries. Send in ONE reprint of each item in the entry. HInge campaign entries together with tape. affix a copy of the entry form to the back of the reprints. (The entry form can be printed directly form the online entry system)
      • Online: Submit high-res versions of your entry for the book, as well as low-res versions for judging.
        • 3-5 x zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 3-5 x jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  3. Consumer Magazine Spread

    • Magazine ads, spread size, appearing in general consumer magazines. (Continuous-page advertisements are to be submitted in this category if the advertiser is identified on only one portion of the ad.)
      • Hard Copy: Required for all entries. Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Online: Submit a high-res version of your entry for the book, as well as a low-res version for judging.
        • 1 x zip file (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 1 x jpg file (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  4. Consumer Magazine Spread Campaign

    • At least 3, but no more than 5, magazine ads, spread size, appearing in general consumer magazines. (Continuous-page advertisements are to be submitted in this category if the advertiser is identified on only one portion of the ad.)
      • Hard Copy: Required for all entries. Send in ONE reprint of each item in the entry. HInge campaign entries together with tape, affix a copy of the entry form to the back of the reprints. (The entry form can be printed directly form the online entry system)
      • Online: Submit high-res versions of your entry for the book, as well as low-res versions for judging.
        • 3-5 x zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 3-5 x jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  5. Newspaper

    • Single ads, any size. (Ads from Sunday supplements are to be entered in the Consumer Magazines category.)
      • Hard Copy: Required for all entries. Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Online: Submit a high-res version of your entry for the book, as well as a low-res version for judging.
        • 1 x zip file (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 1 x jpg file (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  6. Newspaper Campaign

    • At least 3, but no more than 5, single ads, any size. (Ads from Sunday supplements are to be entered in the Consumer Magazines category.)
      • Hard Copy: Required for all entries. Send in ONE reprint of each item in the entry.HInge campaign entries together with tape, affix a copy of the entry form to the back of ALL reprints. (The entry form can be printed directly form the online entry system).
      • Online: Submit high-res version of your entry for the book, as well as low-res versions for judging.
        • 3-5 x zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 3-5 x jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  7. Business-to-Business Single Entry

    • Creative messaging designed and placed to reach a business. For example, business and industrial products and services aimed at retailers, distributors, brokers, dealers, jobbers, advertising agencies, etc. [All Media]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  8. Business-to-Business Campaign

    • At least 3, but no more than 5, creative messages, designed and placed to reach a business. For example, business and industrial products and services aimed at retailers, distributors, brokers, dealers, jobbers, advertising agencies, etc. [All Media]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  9. Advertising Communications Single Entry

    • Creative messaging, developed by advertising or marketing agencies, in-house agencies, design studios, interactive firms, technical/production studios, and media suppliers of any size to promote (or recruit for) themselves or trade associations, such as The Ad Club. [All Media]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  10. Advertising Communications Campaigns

    • At least 3, but no more than 5, creative executions, developed by advertising or marketing agencies, in-house agencies, design studios, interactive firms, technical/production studios, media suppliers of any size, to promote (or recruit for) themselves or trade associations, such as The Ad Club. [All Media]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  11. Out-of-Home

    • Printed or digital outdoor, transit & posters. Individual billboards, 2-sheets, car cards, TDI posters, bumper stickers or advertising posters.
      • Hard Copy: Required for all entries. Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Online: Submit a high-res version of your entry for the book, as well as a low-res version for judging.
        • 1 x zip file (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 1 x jpg file (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  12. Out-of-Home Campaign

    • At least 3 but no more than 5 pieces of printed or digital outdoor, transit & posters: billboards, 2-sheets, car cards, TDI posters, bumper stickers or advertising posters.
      • Hard Copy: Required for all entries. Send in ONE reprint of each item in the entry.HInge campaign entries together with tape,affix a copy of the entry form to the back of the reprints. (The entry form can be printed directly form the online entry system)
      • Online: Submit high-res versions of your entry for the book, as well as low-res versions for judging.
        • 3-5 x zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 3-5 x jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  13. Public Service Single Entry

    • Creative executions produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image. [All Media Except Paid Broadcast]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  14. Public Service Campaign

    • At least 3, but no more than 5 creative executions produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image. [All Media Except Paid Broadcast. See Direct Response Broadcast]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  15. Direct Response Single Entry

    • Creative message designed to solicit a direct, measurable response (inquiry, order) from consumers or businesses. [All Media Except Paid Broadcast, including E-Mail]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  16. Direct Response Campaign

    • At least 3, but no more than 5 of the following: flat letters, postcards, self-mailers etc. mailed under any class permit. Must solicit a direct, measurable response (inquiry, order) from consumers or businesses. [All Media Except Paid Broadcast, including E-Mail]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  17. Advertising for Clients with Media Budget Less Than $20,000 - Single

    • Any creative execution produced for a client who spent less than $20,000 per year in media. [All Media.]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  18. Advertising for Clients with Media Budget Less Than $20,000 -Campaign

    • At least 3, but no more than 5 creative executions produced for a client who spent less than $20,000 per year in media. [All Media.]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. along with a copy of the Entry Form affixed to the video package.
      • Online:
        1. Print:Submit high-res versions of your entry for the book, as well as low-res versions for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video)
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  19. Logo

    • Single entry of a logo for any company, including non-profit organization.
      • Hard Copy: Required for all entries. Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Online: Submit a high-res version of your entry for the book, as well as a low-res version for judging.
        • 1 x zip file (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 1 x jpg file (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  20. Identity System

    • At least 3, but no more than 5 samples of the logo execution, such as letterhead, envelope, business card, animation, flash execution, out of home, etc. for any company, including non-profit organizations.
      • Hard Copy: Required for all entries. Send in ONE reprint of each item in the entry, affix a copy of the entry form to the back of reprints. (The entry form can be printed directly form the online entry system)
      • Online: Submit high-res versions of your entry for the book, as well as low-res versions for judging.
        • 3-5 x zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 3-5 x jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  21. Company Literature Single Entry

    • Single entry of a brochure, sales kit, booklet or catalog for any audience, or company.
      • Hard Copy: Required for all entries. We need one example of each entry. Tape the entry form to the back of the entry. In the case of a two-sided entry, multi-paged booklet, catalog or brochure, place your example in a manila envelope with the entry form taped on the outside. Oversized or complex entries may be submitted electronically online, submit hi-res version.
      • Online: Submit a high-res version of your entry.
        • 1 x pdf file

  22. Company Literature Campaign

    • A 3 - 5 piece campaign comprised of brochures, sales kits, booklets or catalogs for any audience, or company.
      • Hard Copy: Required for all entries. We need one example of each entry. Tape the entry form to the back of the entry. In the case of a two-sided entry, multi-paged booklet, catalog or brochure, place your examples in a manila envelope with the entry forms taped on the outside. Oversized or complex entries may be submitted electronically online, submit hi-res version.
      • Online: Submit a high-res version of your entry.
        • 3-5 x pdf files

  23. Annual Reports

    • Annual report, in any medium, for a company, including non-profit organizations.
      • Hard Copy: Required for all entries. We need one example of each entry. Tape the entry form to the back of the entry. In the case of a two-sided entry, multi-paged booklet, catalog or brochure, place your example in a manila envelope with the entry forms taped on the outside. Oversized or complex entries may be submitted electronically online, submit hi-res version.
      • Online: Submit a high-res version of your entry.
        • 1 x pdf file

  24. Packaging & Point-of-Purchase Single Entry

    • Physical creative messaging designed to stimulate on-site purchase. For example, packaging, label, shopping bag, in-store signage, counter card, aisle display, 3-dimensional, digital, or free-standing display for any audience.
      • Hard Copy: Required for all entries. We need one example of each entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system).Oversized or complex entries may be submitted electronically online, submit hi-res version.
      • Online: Submit a high-res version of your entry for the book, as well as a low-res version for judging.
        • 1 x zip file (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 1 x jpg file (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  25. Packaging & Point-of-Purchase Campaign

    • 3 - 5 creative executions designed to stimulate on-site purchase. For example, packaging, label, shopping bag, in-store signage, counter card, aisle display, 3-dimensional or free-standing display for any audience.
      • Hard Copy: Required for all entries. We need one example of each entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system). Oversized or complex entries may be submitted electronically online, submit hi-res version.
      • Online: Submit high-res versions of your entry for the book, as well low-res versions for judging.
        • 3-5 x zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 3-5 x jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  26. Posters Single Entry

    • Individual pieces.
      • Hard Copy: Required for all entries. Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Online: Submit a high-res version of your entry for the book, as well as a low-res version for judging.
        • 1 x zip file (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 1 x jpg file (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  27. Posters Campaign

    • At least 3 but no more than 5 pieces with a creatively related concept.
      • Hard Copy: Required for all entries. Send in ONE reprint of each item in the entry.HInge campaign entries together with tape, affix a copy of the entry form to the back of ALL reprints. (The entry form can be printed directly form the online entry system)
      • Online: Submit high-res versions of your entry for the book, as well as low-res versions for judging.
        • 3-5 x zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 3-5 x jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  28. Radio

    • Individual commercials promoting consumer or business products or services.
      • Online: Submit mp3 files
        • mp3 file
        • pdf file - (script)

  29. Radio Campaign

    • At least 3, but no more than 5, individual commercials promoting consumer or business products or services.
      • Online: Submit mp3 files
        • 3-5 x mp3 files
        • 3-5 pdf files - (script)

  30. Direct Response Broadcast Single Entry

    • Television or radio commercials specifically designed to generate inquiries or orders. Spots must encourage the audience to respond immediately, either through a toll-free number or website that is central to the presentation.
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form to the video package.
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format. For radio, submit mp3 files.
        • m2v and .aif files (split stream MPEG2 files) if applicable
        • mp3 file if applicable
        • pdf file - (script)

  31. Direct Response Broadcast Campaign

    • A least 3 but no more than 5 television or radio commercials specifically designed to generate inquiries or orders. Spots must encourage the audience to respond immediately, either through a toll-free number or website that is central to the presentation.
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form to the video package.
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format. For radio, submit mp3 files.
        • 3-5 x m2v and .aif files (split stream MPEG2 files)
        • 3-5 x mp3 file
        • 3-5 x pdf files - (script)

  32. Public Service Broadcast Single Entry

    • Television or radio spots, produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image.
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form, to the video package.
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format. For radio, submit mp3 files.
        • m2v and .aif files (split stream MPEG2 files) if applicable
        • mp3 file if applicable
        • pdf file - (script)

  33. Public Service Broadcast Campaign

    • At least 3 but no more than 5 television or radio spots, produced for a non-profit organization for the purpose of the public good. Public Service does not attempt to sell product or promote a corporate image.
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form to the video package.
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format. For radio, submit mp3 files.
        • 3-5 x m2v and .aif files (split stream MPEG2 files)
        • 3-5 x mp3 files
        • 3-5 x pdf files - (script)

  34. Television - National

    • Individual commercials promoting any product or service, either corporate or retail. TV that runs in national spot markets is considered national TV.
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form, to the video package.
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        • m2v and .aif files (split stream MPEG2 files)
        • pdf file - (script)

  35. Television - National Campaign

    • At least 3, but no more than 5, individual commercials promoting any product or service. TV that runs in national spot markets is considered national TV.
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form, to the video package. Each campaign (at least 3 but no more than 5 spots) should be grouped on its own HD Cam or DigiBeta, with cue markings for the individual spots.
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        • 3-5 x m2v and aif files (split stream MPEG2 files)
        • 3-5 x pdf files - (script)

  36. Television-Regional

    • Individual commercials promoting any regional product or service that are produced and aired solely for regional promotion (note: this doesn't include regional tagging on otherwise national spots).
      • Hard Copy: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        • m2v and .aif files (split stream MPEG2 files)
        • pdf file - (script)

  37. Television-Regional Campaign

    • At least 3, but no more than 5, individual commercials promoting any regional product or service, that are produced and aired solely for regional promotion (note: this doesn't include regional tagging on otherwise national spots).
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form to the video package. Each campaign (at least 3 but no more than 5 spots) should be grouped on its own HD Cam or DigiBeta, with cue markings for the individual spots. Don't forget a script for each spot! Online: Submit broadcast quality MPEG2 (split streams audio and video) and scripts for each spot in .pdf format
        • 3-5 x m2v and aif files (split stream MPEG2 files)
        • 3-5 x pdf files - (script)

  38. Television - Under $50,000 Production Budget - Single Entry

    • Individual commercials promoting any product or service, where the client's production budget was under $50,000.
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form to the video package.
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        • m2v and .aif files (split stream MPEG2 files)
        • pdf file - (script)

  39. Television - Under $50,000 Production Budget Campaign

    • At least 3, but no more than 5, individual commercials promoting any product or service, where the client's production budget was under $50,000.
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape with a copy of the entry form, to the video package. Each campaign (at least 3 but no more than 5 spots) should be grouped on its own HD Cam or DigiBeta, with cue markings for the individual spots.
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and scripts for each spot in .pdf format
        • 3-5 x m2v and aif files (split stream MPEG2 files)
        • 3-5 x pdf files - (script)

  40. Banners Single Entry

    • Web banners of any size.
      • Online: You must submit the animated GIF file.
        • 1 x .gif file

  41. Banners Campaigns

    • At least 3, but no more than 5, web banners of any size.
      • Online: You must submit the animated GIF files.
        • 3-5 x .gif files

  42. Banners - Rich Media Single Entry

    • Rich Media Banners, interstitials and superstitials, any size media unit, that use rich media (Flash, rollover/click-to-expand technologies, video, etc.) to encourage interaction.
      • Online: You must submit an ACTIVE URL for your entry, if unavailable please upload a screen grab.
        • 1 x jpg file (Screen Grab)
        • 1 ACTIVE URL

  43. Banners - Rich Media Campaign

    • At least 3 but no more than 5 Rich Media Banners, interstitials and superstitials, any size media unit, that use rich media (Flash, rollover/click-to-expand technologies, video, etc.) to encourage interaction.
      • Online: You must submit ACTIVE URLs and screen grabs for your entry.
        • 3-5 x jpg file (Screen Grab)
        • 3-5 x ACTIVE URLs

  44. Websites Traditional

    • Sites created for clients with the primary purpose of supplying information about the client to the user, completing sales transaction for the client's goods or services, either self-promotion (agency or individual), artistic expression or entertainment or for clients with the primary purpose of advertising. Advertising sites may be an extension of an offline advertising campaign and should link to/from a client' s corporate or e-commerce site. Submissions must be in the form of live URLs.
      • Online: Submit an active URL, and up to 5 screen grabs (JPEG) of the interactive
        • 1-5 jpg files (Low-res JPEG image, screen grabs)
        • ACTIVE URL

  45. Blog

    • Sites created for clients or individuals with the primary purpose of supplying information about the client to the user, in blog format Submissions must be in the form of live URLs.
      • Online: Submit an active URL, and up to 5 screen grabs (JPEG) of the interactive
        • 1-5 jpg files (Low-res JPEG image, screen grabs)
        • ACTIVE URL

  46. Website Microsite

    • Microsites (or minisites) created for clients with the primary purpose of supplying in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology. Advertising sites may be an extension of an offline advertising campaign and should link to/from a client' s corporate or e-commerce site. Submissions must be in the form of live URLs.
      • Online: Submit an active URL, and up to 5 screen grabs (JPEG) of the interactive
        • 1-5 jpg files (Low-res JPEG image, screen grabs)
        • ACTIVE URL

  47. Student Single

    • Entry Work in any media. All work submitted in these categories must be speculative. All students still enrolled in college are eligible, as are students of The Ad Club classes, even those students employed by an agency. Work in the Student category is ineligible to enter work in any non-Student category, and vice versa.
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form to the video package.
      • Online:
        1. Print: Submit high-res versions of your entry for the book, as well as low-res versions for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  48. Student Campaign

    • At least 3, no more than 5, pieces of work in any media. All students still enrolled in college are eligible, as are students of The Ad Club classes, even those students employed by an agency. Work in the Student category is ineligible to enter work in any non-Student category, and vice versa.
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form to the video package.
      • Online:
        1. Print: Submit high-res versions of your entry for the book, as well as low-res versions for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  49. Unconventional Format

    • This category is specifically designed for "big idea" branding projects and formats that don't necessarily fit into other categories. Entries in this category must be larger brand ideas that go beyond traditional advertising (i.e., something that will take the judges by surprise).
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy the entry form to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  50. Integrated Campaigns

    • Campaigns involving multiple formats (i.e., print, television, interactive, viral, video, social, radio, etc.) that fall under a singular, cohesive brand message promoting any one company, product or service, including public service. Submissions must be a cohesive integrated idea across various formats. [A video explaining the integrated program is highly recommended. No agency information can be disclosed.]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form to the video package.
      • Online:
        1. Print: Submit high-res versions of your entry for the book, as well as low-res versions for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  51. New: Mobile Single Entry

    • Creative execution developed exclusively to run on mobile media. [All formats, excluding mobile applications. See Mobile Applications Category]
      • Online: Submit a screen grab of the entry
        • 1 jpg file (Low-res JPEG image, screen grab)

  52. New: Mobile Campaigns

    • 3 - 5 creative executions developed exclusively to run on mobile media. [All formats, excluding mobile applications. See Mobile Applications Category]
      • Online: Submit a screen grab of the entry
        • 3-5 x jpg files (Low-res JPEG image, screen grabs)

  53. New: Mobile Application Single Entry

    • Interactive applications developed specifically for mobile media.
      • Online: Submit an active URL, and up to 5 screen grabs (JPEG) of the interactive
        • 1-5 jpg files (Low-res JPEG image, screen grabs)
        • ACTIVE URL

  54. New: Mobile Application Campaign

    • 3 - 5 Interactive applications developed specifically for mobile media across the same creative campaign.
      • Online: Submit an active URL, and up to 5 screen grabs (JPEG) of the interactive
        • 1-5 jpg files (Low-res JPEG image, screen grabs)
        • ACTIVE URL

  55. New: Viral

    • Individual entries that use pre-existing social networks to produce increased brand awareness and/or achieve other marketing objectives through self-replicating viral processes. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, word of mouth or even text messages.
      • Hard Copy: Required for all entries. Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        2. Broadcast Audio: Submit mp3 files
        3. Interactive: Submit an active URL, and screen grabs of the interactive
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • jpg files (Screen Grabs) - if applicable
        • URLs - and jpg screen grabs, if applicable

  56. New: Social Media

    • Social Media programs, comprised of 3 - 5 creative executions, designed to create an experience and engage with online communities to generate exposure, opportunity and sales. Common social media marketing tools include Twitter, LinkedIn, Facebook, YouTube, etc.
      • Hard Copy: Required for all entries. Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        2. Broadcast Audio: Submit mp3 files
        3. Interactive: Submit an active URL, and screen grabs of the interactive
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • jpg files (Screen Grabs) - if applicable
        • URLs - and jpg screen grabs, if applicable

  57. New: Experiential

    • Any physical environment, space or experience that connects the brand with the consumer.
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the script, along with a copy of the Entry Form, to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  58. New: Personal Branding Single Entry

    • Self promotion materials in any media for an individual or freelance professional
      • Hard Copy: Required for all entries. Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprint. (The entry form can be printed directly form the online entry system)
      • Online: Submit a high-res version of your entry for the book, as well as a low-res version for judging.
        • 1 x zip file (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 1 x jpg file (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  59. New: Personal Branding Campaign

    • At least 3, but no more than 5 self promotion creative executions in any media for an individual or freelance professional
      • Hard Copy: Required for all entries. Send in ONE reprint of each item in the entry, affix a copy of the entry form to the back of ALL reprints. (The entry form can be printed directly form the online entry system)
      • Online: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        • 3-5 x zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size)
        • 3-5 x jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size)

  60. New: Online Video Single Entry

    • This category is for videos produced exclusively for online media. [Paid Broadcast executions not applicable]
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form to the video package.
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format. For radio, submit mp3 files.
        • m2v and .aif files (split stream MPEG2 files) if applicable
        • pdf file - (script)

  61. New: Online Video Campaign Entry

    • A campaign comprised of at least 3, but no more than 5, videos produced exclusively for online media. [Paid Broadcast executions not applicable]
      • Hard Copy: Required for all entries. Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the entry form to the video package.
      • Online: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format. For radio, submit mp3 files.
        • 3-5 x m2v and .aif files (split stream MPEG2 files)
        • 3-5 x pdf files - (script)

  62. New: Innovative Use of Media Single Entry

    • This category is for entries that use media vehicles in a new or exciting way to execute their message. In this category the medium is very much part of the creative. Entries must use media vehicles in a new or exciting way to execute their message. [For example, the Nike billboard that allowed consumers to customize shoes and order from the billboard directly]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprints. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the Entry Form to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable

  63. New: Innovative Use of Media Campaign

    • At least 3, but no more than 5 pieces, that use media vehicles in a new or exciting way to execute their message. In this category the medium is very much part of the creative. Entries must use media vehicles in a new or exciting way to execute their message. [For example, the Nike billboard that allowed consumers to customize shoes and order from the billboard directly]
      • Hard Copy: Required for all entries. Print: Send in ONE reprint of the entry, affix a copy of the entry form to the back of the reprints. (The entry form can be printed directly form the online entry system)
      • Broadcast Video: Send in Videos on HD Cam for anything in high definition or DigiBeta for anything standard definition, clearly label the tapes, NO SLATES. Please tape a copy of the Entry Form to the video package.
      • Online:
        1. Print: Submit a high-res versions of your entry for the book, as well as a low-res version for judging.
        2. Broadcast Video: Submit broadcast quality MPEG2 (split streams audio and video) and a script for your entry in .pdf format
        3. Broadcast Audio: Submit mp3 files
        4. Interactive: Submit an active URL, and screen grabs of the interactive
        • zip files (Should contain a high-res TIFF image, 300 DPI 17' x 11' maximum size) - if applicable
        • jpg files (Low-res JPEG image, 100 DPI 17' x 11' maximum size) - if applicable
        • m2v and .aif files (split stream MPEG2 files) - if applicable
        • mp3 files - if applicable
        • pdf files - (script for broadcast entries) if applicable
        • URLs - and jpg screen grabs, if applicable